.Interethnic pressures posture a significant obstacle to the socioeconomic advancement of adolescence groups. This paper looks into the performance of instructional amusement (or even edutainment) in marketing interethnic harmony. Our experts carried out a cluster randomized field practice including over 3,300 families across 120 polyethnic villages in Bangladesh. Our company find that circulating details with a documentary made to educate the ethnically leading Bengalis regarding the ethnic minority Santals in polyethnic towns enhanced the indigenous large number's prosociality toward minorities. Utilizing emotion-detecting software to analyze facial expressions throughout the movie checking out reveals that empathy participated in a significant job in this process. Alternatively, our company perform certainly not locate any effect on the prevalence of damaging stereotypes and discriminatory opinions towards minorities. Moreover, our team discover that targeting network-central individuals with the assistance created huge good spillovers on others within towns, featuring Santals. Our company further affirm these seekings via village-level management data revealing a decrease in authorities issues in procedure towns. 5 months after the assistance, we conducted an informal job industry experiment entailing 720 aimlessly picked participants from the main intervention. In this informal job duty, sets of indigenous a large number and adolescence individuals jointly generated newspaper bags for a neighborhood distributor under a piece-rate compensation plan. Our team locate treatment impacts on efficiency for both nationalities. For the indigenous bulk, direct exposure to edutainment triggered much higher performance, perhaps by means of improved prosociality in the direction of minorities. Amongst the indigenous minority, mutuality or even peer tension shows up to detail their noted efficiency increases. On the whole, our searchings for display the energy of edutainment and also social media networks in advertising compatibility within multiethnic communities.